Creative Direction + Design
Spencer L. Matern
Highly skilled creative professional with more than 15 years of experience building design and branding programs and crafting print and digital content. Accomplished
art director and design lead with expert knowledge of typography and layout.
Well versed in user-centered design principles, photography, and generally making things look good for you.
2004 - Current
In-house and agency work includes photo art direction, branding, RFPs, pitch decks, web design, editorial design, illustration, infographics. Clients include Goettsch Partners, Crate and Barrel, Design Bureau, Food Republic, Aon, The Brand Consultancy, Modern Luxury Media, Wilson Dow Group, U.S. Campaign for Burma, Miriam Bouleanu …
01/2016 - 10/2019
Lead visual designers, front-end developers, copywriters, and production artists to design and deliver best in class print and digital products.
Managed day-to-day creative output with high-levels of attention to detail in collaboration with business stakeholders and design team members.
Partnered with senior and executive leaders to conceive and build multichannel campaign strategy and content.
Hands-on experience included presentation of design concepts, establishing style guides, directing photo shoots, designing responsive web layouts, site refreshes, and creating catalogs and other print marketing materials.
Crate and Barrel / Art Director, Catalog & Digital Brand Team
04/2014 - 06/2015
The Field Outfitting / Creative Director
Conceptualized and implemented digital strategy for website, email, social, and paid advertising; managed all creative services in collaboration with business owner, marketing managers and consultants.
Evaluated and enhanced brand standards.
Provided hands-on design, direction and mentorship for a small team of freelance and full-time visual designers, photographers, and copywriters.
10/2012 - 10/2013
Alarm Press / Design Director
Improved brand standards and design of digital and print magazines and special edition books, leading design and editorial staff through multiple, concurrent deadlines.
Planned and designed all aspects of long-form architecture, design, and music publications.
Produced, art directed, and styled photo shoots.
Responsible for hiring and managing freelance and full-time design staff and interns.
05/2007 - 10/2012
Modern Luxury Media / Group Art Director
Lead design of features and monthly editorial content for a group of city, regional, and specialty magazines.
Supervised production and maintained brand quality standards across multiple publications.