Editorial
Editorial Art Direction + Design
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Campaigns
Crate Design Studio
Objective
Deliverables
Bring Crate and Barrel’s compliment of in-home and in-store design services to life in a series of videos and before/after still shoots to increase customer awareness and participation in the program.
Create video and still assets for all channels including social, paid advertising, in-store display, catalog, website, and email.
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Collaborated with marketing and creative stakeholders to concept storyboards, art direction, and set design.
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Teamed with internal clients and outside production vendors to cast, shoot, and edit a series of 15 and 30 second videos.
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Partnered Crate’s Design Experts and various social media influencers to produce on-location before/after photo shoots and interviews.