Editorial Art Direction + Design
Crate Design Studio
Bring Crate and Barrel’s compliment of in-home and in-store design services to life in a series of videos and before/after still shoots to increase customer awareness and participation in the program.
Create video and still assets for all channels including social, paid advertising, in-store display, catalog, website, and email.
Collaborated with marketing and creative stakeholders to concept storyboards, art direction, and set design.
Teamed with internal clients and outside production vendors to cast, shoot, and edit a series of 15 and 30 second videos.
Partnered Crate’s Design Experts and various social media influencers to produce on-location before/after photo shoots and interviews.